HORIZON HOBBY ACQUISITION OF PRO-LINE
This was a surprise to say the least…. I commend both companies for looking to the future and understanding that a LONG TERM union would not only benefit each company but the consumers as well. Will some things change… Honestly I am sure some things will change… But from the insiders that I have spoken to all the things that make Pro-Line a leader in the aftermarket world of RC will stay exactly where they are. Looking at this from a manufacturing standpoint I for one love that all the bodies have been made in house for almost 40 years…. How cool would it be if Pro-Line made all of the bodies for every single car Horizon sells all made in Banning, California? That would mean more jobs here in the US… More stability for supply and better GLOBAL distribution on all sides of the pond. Just know that we understand that CHANGE is hard and can be very scary…. but before you go jumping to conclusions, lets just enjoy the fact that the potential for greatness is here and we want you to know that we stand by Horizon and Pro-Line and we look forward to the next 40 years of non-stop fun!
For Immediate Release
August 10, 2020
“Champaign, Illinois — Horizon Hobby is excited to announce the acquisition of Pro-Line Racing, the leading innovator in the RC performance and customization accessory market.
“Pro-Line Racing is one of the strongest RC brands in the world, with over 38 years of providing innovative products,” Chris Dickerson, Horizon’s President, said. “Horizon has a longstanding partnership with Pro-Line. Throughout our relationship, we’ve always admired Pro-Line’s commitment to expanding the customer experience through innovative product design.” Dickerson continued, “Beyond the product, we’ve always admired the Pro-Line team’s passion and feel they share the same values as Horizon. We are very confident this will be a strong cultural fit.”
Todd Mattson, Chief Executive Officer and Owner of Pro-Line, said, “For over 38 years, Pro-Line Racing has created unforgettable memories for the everyday backyard hero and won 12 IFMAR World Championship titles. We are proud to have built a strong brand with Pro-Line that is known for innovation and quality. Our partnership with Horizon creates significant opportunity for us to take Pro-Line to the next level by leveraging Horizon’s resources, such as global marketing and distribution channels.”
Dickerson added, “Horizon strives to provide the best brands in RC to its customers. By bringing Pro-Line into our family of proprietary brands, we take an important step forward in continuing on that commitment. We feel that by aligning our development and marketing resources, we’ll find new ways to innovate and create exceptional customer experiences. Further, Pro-Line manufactures in the United States and will help Horizon expand our manufacturing experience.”
Pro-Line will continue to operate at their facility in Banning, CA. The terms of the agreement were not disclosed.
Pro-Line Racing was founded in 1982 and is a passionate team of American innovators bonded by vision and determination. They are a US manufacturer and 12-Time World Champion, with the goal to always satisfy their RC customers through cutting edge and high-performance accessory products for a wide variety of classes and scales of RC surface vehicles. Pro-Line is based in Banning, California.”
The Undisputed Leader in Radio Control
Horizon Hobby, LLC was founded in 1985. Since then, Horizon has become the undisputed global leader in radio control products and accessories. Forging strong relationships with hobby manufacturers, retailers and consumers around the world, the company features the best brands in the industry. Horizon is committed to delivering innovative products and providing an exceptional customer experience. With employees around the globe, Horizon Hobby is an international company with locations in the United States, Germany, England, and China. The company is headquartered in Champaign, Illinois.